The One That I Want is the breathtaking new Chanel No.5 commercial directed by Baz Luhrmann, which tells a story of a working mother, a lover, and a surfer. It’s an advertisement. It’s a 5-minute movie. It’s a collection of glamorous, iconic, sensual imagery full of possibility.

Beyonce may have surprised us with the flash release of her “visual album,” Lemonade, which aired on HBO last month. However, what is not surprising is how Beyonce once again mastered the imagery that made up her 60 minute music album to build a compelling portrait of the history and culture of black women.